About the Programme

Does your business have unique Intellectual Property (IP)?

If so, this programme is for you — learn to:

Differentiate yourself in the market place
Enter new markets
Compete on a global scale
Achieve growth
Network funding resources
Exploit the full value of your operations
Source local and robust value chains

All you need to take part, is the managerial, organisational and technological capabilities to take up the challenge, make decisions and stay the course.

How does it work?

The Market Readiness Programme will help you to identify and address issues that are
currently barriers to market and provide you with planning material to take the next crucial steps. You may be given the opportunity to receive intensive innovation exploitation assistance, leading to partnerships with supply chain actors to exploit your Intellectual Property (IP) and knowledge throughout the region.

If selected to proceed through the key stages of the New Product Development Cycle courtesy of Pera’s unique Innovation Exponent Tool, the programme will help you expose the gaps and needs for concept commercialization throughout the following 5 stages :

Concept Investigation
Feasibility
Development
Market
Growth